The Schapiro Study
A national study by The Schapiro Group, an Atlanta-based market research firm, reveals a number of important findings about how consumers and business owners perceive the local Chamber of Commerce and the businesses that are their members.
This study, commissioned by the American Chamber of Commerce Executives with support from the Small Business Network, Inc., is designed to determine the real value to companies in terms of consumer outcomes of joining and being active in their local Chamber of Commerce.
Do consumers really support businesses because they are Chamber members? Yes! The results of the study are clear: Positive perception increases among consumers and business owners when a business is identified as a member of the Chamber of Commerce.
Download PDF of The Schapiro Study.[/span6] [span6]